Featured projects
At CES 2024, Mile 80 partnered with Freeman and Siemens to produce all content for their exhibit, including scene-setting 3- ambient textures, content shorts featuring partners like Blendhub and Red Bull, and interactive experiences.
With literally thousands of exhibits from the world's biggest and best technology companies fighting for attention, the mission is clear - stand out and be memorable.
The theme was "technology to transform the everyday, for everyone", with a keynote featuring CEO Dr. Roland Busch and an exhibit showcasing Siemens' ubiquitous technology at work in real-life scenarios.
Eschewing traditional fabrication, we instead worked with partner Freeman to create an environment featuring an array of interconnected LED screens playing looping content to set the mood. As attendees entered, they encountered quick-hitting 3D graphics, vibrant imagery and jolting melodies, screens everwhere eliciting targeted feelings and emotions.
As Event Marketer noted following the event, it was "impossible to miss the Siemens Digital Industries Software exhibit at CES 2024, where attendees could explore the brand's innovative technologies solving real-world challenges through the stories of companies and people who use them." Where attention was at a premium, we earned it.