Featured projects
Each year, the world's biggest advertisers converge on the Newfronts to be wined, dined and wow'd by the worlds biggest online platforms, vying for billions of dollars in ad revenue. From late 2020 to present, Mile 80 has partnered with Amazon through agency partner Freeman to help the brand resonate with ad execs.
The challenges vary from year to year, with our output matching accordingly. In 2021, the in-person show was scrapped in favor of a pandemic-friendly virtual show, where we'd have to earn attention from execs watching from their couches. In 2022, we had to position the event for a "new normal", and by 2023, our mandate had expanded to include the keynote and overseeing look and feel for every facet of the experience.
In 2021, our focus was on crafting an experience that would jump out of the screen and pull at-home-viewers in further. In 2022, in our return to in-person, we devised a creative strategy that centered attendees within a renewed sense of presence, being somewhere iconic. And in 2023, we curated a meticulously designed aesthetic that brought together a myrid of otherwise disconnected pieces to elevate the entire expeirence.
Each year, core to our success is the delivery of thousands of files, all neatly project managed, creating organization for client teams and agency partners while providing streamlined communication for our global creative team working 24 hours a day. From storytelling to editorial to creative direction, set management, production, post-production and even final delivery of all files, we do it all.
With billions of dollars on the line, the Amazon Newfronts continue to drive year-over-year growth for Amazon Ads, positioning the company's programming and technology as best-in-class. Each year, our responsibilities have grown and evolved, and in 2024, we are producing the content and scenic design for the Amazon Upfronts, as Amazon makes its debut.