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At CES 2024, our mandate from partner Freeman was to motivate manufacturers and distributors to level up their tech stack through AMD's end-to-end AI infrastructure. This year, we'd partner with XDA to produce a 20-minute "movie" featuring execs addressing a global audience.
As this year's keynote was digital-only, we had to enrapture a live-streaming audience without the benefit of a communal gathering spot. The video would showcase technically-dense subject matter, with many talking heads on stage. Making matters more difficult, we only had a 3-week production timeline and ambitious technical requirements, including XR on green screen with CGI.
Simply put, our stratety was to compliment the executives speaking on stage with powerful graphical elements that continued to center the audience and maintain their attention.
With huge scale, the difficulty is in cohesion - managing across static, video, motion, animation, sound, color, live production, editorial and technology. Our global creative team worked in 24-hour shifts, 7 days a week, from before Christmas until after New years.
The keynote was executed flawlessly, and press coverage was universally positive, with Forbes exclaiming, "It appears AMD has the hardware muscle at the ready to take on its primary rivals NVIDIA and Intel."