Event
August 24, 2024

The Future of Content

As brand experiences become increasingly sophisticated and screens of all shapes and sizes become the status quo when it comes to staging an environment, it's incumbent upon content producers to have the ability to test, iterate and optimize their content with precision, ensuring it's absolutely flawless and will accomplish a brand's loftiest goals once the audience arrives.

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Event Playground: Pioneering the Future of Content Beyond Traditional Screens

In today’s rapidly evolving digital landscape, the way we create, view, and interact with content is undergoing a profound transformation. Traditional screens—whether they be television sets, computer monitors, or mobile devices—are no longer the only canvas for creative storytelling. At Mile 80, we believe the future of content lies in breaking free from these confines, and Event Playground is the tool that's paving the way.

Embracing the Future of Nonlinear Storytelling

The event space is where we thrive, particularly when it comes to working with big screens, uniquely shaped screens, and nonlinear storytelling. These elements are more than just challenges; they are opportunities to explore the next frontier in content creation. As we look ahead, it’s clear that the future will be dominated by immersive experiences that transcend the traditional screen, and we need tools that allow us to previsualize this new world.

Imagine a version of the Apple Vision Pro, the Meta Quest, or whatever augmented reality (AR) or virtual reality (VR) device becomes the standard in the future. If AR and VR are the next big thing, content will no longer be confined to a flat, rectangular screen. Instead, it will surround us, integrate with our environment, and engage us in ways we can only begin to imagine.

To prepare for this future, creatives need tools that allow them to express their ideas outside the boundaries of traditional screens. This is where Event Playground comes in.

Event Playground: The Stepping Stone to Virtualized Content Creation

While Event Playground may seem specifically designed for events, it is actually a critical stepping stone toward the creation and review of virtualized content. As brands begin to experiment with AR and VR, the need for previsualization tools that work beyond traditional screens becomes increasingly important.

Event Playground is the first tool of its kind, built out of necessity by creators who understand the need for innovation in this space. It allows you to create, review, and refine content that exists outside the conventional boundaries of screens. Whether it’s a story that unfolds across multiple walls, an immersive brand experience that surrounds the audience, or a fully virtual environment, Event Playground enables you to see your ideas in action before they become reality.

Empowering Creatives to Think Beyond the Screen

For too long, creatives have been limited by the dimensions of the screens they design for. A vertical phone, an iPad, or a movie theater screen each imposes its own set of constraints on storytelling. But what if we could break free from these limitations? What if the canvas was the entire room, or an entire virtual world?

With Event Playground, you can start to explore these possibilities. This tool is not just about previsualizing events; it’s about pushing the boundaries of what’s possible in content creation. It allows you to take your biggest, boldest ideas and see how they would work in a non-traditional, immersive environment.

Collaborating to Build the Future of Creative Expression

We made Event Playground because we needed it, and we’re confident it’s the best tool in the industry for this kind of work. But we’re not stopping there. We want to put this tool in the hands of as many creatives as possible, to collaborate with them and continue building the best platform for this new era of content creation.

The ability to previsualize an entire event, or any other kind of immersive experience, is a game-changer. It’s much easier to pitch an idea when you can show exactly what the end result will look like. This capability is not just about convenience; it’s about unlocking new levels of creative expression. We believe that with Event Playground, the possibilities are endless, and we’re excited to see what the creative community can achieve with it.

If you’re ready to take your storytelling beyond the traditional screen and into the future, let’s see what your biggest ideas are. With Event Playground, we can work together to make them a reality.

Explore how Event Playground can help you push the boundaries of content creation at Event Playground.

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