You see those glorious commercials? The ones that could be confused for big-budget films except they're selling soda or shoes? And then you wonder, do I need a Hollywood production to make my brand sparkle? The answer? Absolutely not.
The Grand Illusion of Budget Allocation
See, here's the cold truth. Your budget, that hard-earned money you're ready to pour into this project, it gets gobbled up by two things primarily: the number of people involved and the locations utilized. More people, more locations equals more money – a math equation even a kindergartener can understand.
Smart Spending: The OnePlus Project
So, how do we scamper around this? The secret is in simplicity. Case in point, our latest project with OnePlus. We deployed one talent in one location per spot. Voila, we managed to shoot four spots in a single day. No fuss with extras, no tiring movement. Pure, efficient, and merciful to the budget.
The Unnecessary 10% - Does It Matter?
Consider this, does the final 10% of professional buffing – top-grade lighting, ritzy lenses, and the whole shebang, really matter? I'd bet my last dollar that most people can't spot these frills. So why squander more for less when you can get more shots within the same budget?
Budget Hacks and The Power of Remote
Let's talk about a neat budget hack. Ever thought about ditching the physical trip to the set? Yes, you heard that right. No need for the airline fares, the overpriced hotel rooms, or Uber costs. Get a live video feed straight to your camera and watch from your office or even your couch! Chime in with your thoughts real-time and save a hefty amount.
The Underestimated Value of Post-production
Investing more in post-production can work wonders, especially if you're gunning for loads of content. The more shots of your product you have, the more footage you've got to mold into different videos. This way, you're getting a bang for your buck and creating multiple chances to captivate your audience.
The Downsides of Going Big
If you insist on having a legion of people and numerous locations, consider trimming down the crew size. Remember, more people equals more money. Staying lean can save costs without throwing quality out of the window.
Building an Asset Library: A Lesson From Experience
One thing I've gleaned from experience is that many big-budget commercials focus only on creating content for one video. I call this a missed shot. Instead, build a library of assets over time. This allows you to mix and match, re-edit, and re-publish old and new content in novel and thrilling ways.
Conclusion: The Simplicity of Success
There you have it, folks. The bottom line is, you don't have to go all Hollywood to be effective. With smart, efficient decisions, you can cook up quality content that won't send your budget into a nosedive. Stay lean, stay sharp, and keep churning out those kickass videos!
