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At CES 2024, Mile 80 partnered with Freeman and Siemens to post-produce all content for their exhibit, including scene-setting 3- ambient textures, edit content shorts featuring partners like Blendhub and Red Bull, and interactive experiences.
With literally thousands of exhibits from the world's biggest and best technology companies fighting for attention, the mission is clear - stand out and be memorable. Freeman had a great concept that we worked to elevate with our content work.
The theme was "technology to transform the everyday, for everyone", with a keynote featuring CEO Dr. Roland Busch and an exhibit showcasing Siemens' ubiquitous technology at work in real-life scenarios.
Eschewing traditional fabrication, Freeman crafted a beautiful environment featuring an array of interconnected LED screens playing looping content to set the mood. We were lucky enough to work alongside them to craft that content. As attendees entered, they encountered quick-hitting 3D graphics, vibrant imagery and jolting melodies, screens everywhere eliciting targeted feelings and emotions.
As Event Marketer noted following the event, it was "impossible to miss the Siemens Digital Industries Software exhibit at CES 2024, where attendees could explore the brand's innovative technologies solving real-world challenges through the stories of companies and people who use them."