10 min read

Revolutionizing Event Previsualization for a Seamless Show Experience

Within 24 hours of providing CAD files for your venue, you'll have an exact digital clone of your event space that you can explore and navigate, audition content on screens, check sitelines, preview the show from the best and worst seats in the house, run a full rehearsal and so much more!

August 24, 2024

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October 2, 2023

Brand Marketing vs. Product Marketing in Video Production

Welcome to the world of video production, where the lines between brand marketing and product marketing often blur. Both are vital to a brand's success, but they serve different purposes and require unique strategies.

10 min watch
Video
Conference
September 27, 2023

5 Essential Steps to World-Class Video Production for Brands

In the competitive landscape of video production, every brand aspires to create content that stands out. Crafting world-class commercials and video content, however, is more than just point-and-shoot. Here are five transformative steps to elevate your brand's content production.

10 min watch
Video
Brand Experience
September 21, 2023

A New Way to Think About Content

In the ever-evolving landscape of video production and content marketing, brands are under increasing pressure to produce the perfect commercial or video content. While the idea of "going viral" tantalizes many, the reality is more nuanced. Welcome to the world of Asset Libraries—your newfound best friend in video production.

10 min watch
Video
Conference
September 13, 2023

Down with Artsy-Fartsiness: The Disconnect Between Brands and Their Production Partners

Navigating the vibrant yet challenging realm of video production can sometimes feel like a 100-mile race. As business scales, the need to convey your brand's message with authenticity and creativity amplifies. This is where production companies step in, taking you from mile 80 to 100. However, the journey can often be hampered by a notorious mindset in the industry - the "artsy-fartsy" syndrome.

10 min watch
Video
Production
September 6, 2023

ChatGPT: Your New Assistant Editor

The world of video production is becoming increasingly complex and content-heavy, with the necessity for short-form videos proliferating platforms like TikTok, Instagram, LinkedIn, and more. Traditional video editing methods are becoming burdensome, especially for creators who churn out extensive content on a weekly basis. The solution? Incorporating AI into video production for streamlining content batching and creating more engaging commercials. Here's how AI can assist in revolutionizing video production.

10 min watch
Video
Animation
August 25, 2023

Turning Lemons into Video Lemonade

The process of transforming ideas into visuals is central to video production for marketing. The creation of commercials and ad campaigns isn't just about shooting good video—it's about crafting a compelling story, and sometimes, the magic lies more in getting creative with the assets you already have on hand.

10 min watch
Video
Virtual Event